About Me:

A performance-driven digital marketer specializing in Meta Ads, Google Ads, creative strategy, and brand growth systems.
I help businesses turn attention into action — whether it’s generating high-quality leads, driving store footfall, or scaling e-commerce sales.

With expertise across fashion, jewellery, home improvement, healthcare, wellness, exhibitions, lifestyle products, and education, I understand audience psychology deeply and build campaigns that speak to the right people at the right time.

What I Do Best:

• Build high-ROI Meta & Google ad funnels

• Create winning ad creatives (UGC, static, video, carousel)

• Optimize campaigns for lower CPA & higher conversions

• Audience research, competitor analysis & targeting strategy

• Full-funnel performance marketing

• Creative direction & content planning

• Website traffic, lead generation & e-commerce scaling

My Approach:

Simple —
Data + Creativity + Strategy = Results

Skills:

Performance Skills (Core Strengths)

• Meta Ads (Facebook & Instagram)

• Google Ads (Search, Display, Performance Max)

• Lead Generation

• E-commerce Scaling

• Funnel Building

• Consumer & Competitor Research

• Ad Copywriting & Creative Strategy

• A/B Testing & Optimization

• Campaign Analytics & Reporting

Creative Skills

• Creative Direction

• Social Media Content Planning

• Carousel & Video Concept Development

• UGC Scriptwriting

• Brand Messaging & Positioning

Soft Skills

• Communication

• Problem Solving

• Team Collaboration

• Client Management

• Creative Thinking

Work Experience

Sr. PPC Executive

The Pephouse || August 2024 - Present

• Specializing in Meta Ads and Performance Marketing

• Successfully managed multiple Meta Ads accounts cross e-commerce and services

• Created and executed performance marketing campaigns, achieving client KPIs

• Developed custom media plans, including audience segmentation and content strategy

• Designed and implemented Full-Funnel strategies tailored to Business objectives

• Collaborated with teams to produce high-performing ad creatives

• Utilized analytics tools for real-time performance monitoring

• Conducted competitor analysis and audience research

• Managed client communication and reporting

Social Media Manager

Beautech Cosmetic & Salon Expo || May 2023 - August 2024

• An event focused on cosmetics and salon services

• Managed social media platforms, driving engagement through content marketing

• Handled a monthly ad budget of ₹5-7 lakhs for optimal ROI

• Executed Meta Ads and Google Ads campaigns for brand visibility

• Generated 100,000+ registrations from the industry segment

• Achieved over 50,000 exhibition footfalls through targeted marketing

• Coordinated digital media management for SEO and visibility

• Executed WhatsApp marketing campaigns for event engagement

Intern

IIDE - Indian Institute of Digital Education, Mumbai

December 2022 - January 2023

• SEO & Content Creation: Developed and optimized engaging blog content to boost search engine visibility.

• Social Media Management: Actively contributed to brand presence and engagement across social media platforms.

• Market Analysis: Executed comprehensive market research and competitor analysis to inform strategic decisions.

• Featured Project: Britannia (Back to School Campaign):

• Spearheaded social media research and created detailed content plans.

• Contributed to the development of visual designs and marketing creative.
  
  View Project

Digital Marketing Trainee

Mycollegesearch.in || January 2021 - December 2021

• Social Media Strategy: Managed and maintained the brand's digital presence across various social media channels.

• Paid Advertising: Successfully implemented and monitored Meta Ads (Facebook/Instagram) campaigns with a primary focus on lead generation.

• Data Reporting: Responsible for comprehensive tracking and reporting on advertising performance and key metrics.

• Product Focus: Supported the growth and user base of a college information and application platform.

Social Media Marketing

Enhance your online visibility with expert social media strategies.

Drive traffic and improve search rankings effectively.

Meta Advertising

Google Advertising

Enhance your online presentation and generate brand enquiries

Content Calendar

Planning & executing content calendar for better reach & engagement

Strategy Planning

Developing targeted campaigns & data-driven roadmaps for maximum ROI

I Plan. I Create. I Scale.

Crafting Impact Through Data, Strategy & Coffee

Over the past few years, I’ve had the opportunity to work with brands across Event Organizing, Jewelry,fashion, lifestyle, Healthcare, and e-commerce—helping them grow their digital presence through smart, data-driven Meta and Google advertising.

Below is a collection of some of my best-performing campaigns, where you’ll see how I approached audience targeting, crafted conversion-focused creatives, and delivered real, measurable outcomes. Each example includes the goals we set, the budgets we worked with, and the results we achieved.

Website Sales Campaign Done For Jewelry Brand

Inquiry Campaign Done For Retail Jewelry Store

Reach & Purchase Overview

• Shows performance of 5 active ad sets.

• India and India–BDPA delivered the highest website purchases (31 & 159).

• Strong cost efficiency with purchase costs between ₹286 – ₹531.

• Spend focused on top-performing conversion ad sets.

Clicks, CTR, CPC & ROAS

• High engagement with CTRs ranging 7%–8.6%.

• Low CPCs across ad sets (₹3–₹10 range).

• Strong ROAS for conversion ad sets (up to 4.43 ROAS).

• Landing page views achieved at ₹3–₹6, showing efficient traffic.

• Highlights strong creative performance and funnel optimization.

Landing Page Views & Thank-You Conversions

• India–BDPA generated high-quality traffic with 12,766 LPVs.

• Strong bottom-funnel results with 159 purchases from the same ad set.

• Revenue generated includes ₹2,01,744.50 (BDPA) and ₹40,430.70 (India).

• LPV costs remain low, from ₹3.57 – ₹6.31.

• Shows effective driving of mid and bottom-funnel conversions.

Add-to-Cart & Revenue Breakdown

• India–BDPA delivered 1,012 add-to-carts—highest among all.

• Total revenue from all ad sets: ₹2,48,088.80.

• Strong deep-funnel performance with 196 purchases and 1,286 ATCs.

• Confirms strong interest, optimized targeting, and high conversion value.

• High-Intent Conversion: Achieved 78 Messaging Conversions from the high-engagement ad set, at an efficient Cost per Conversion of ₹32.11.

• Creative Strength: Achieved a strong 1.98% Total CTR and a low Link Click CPC of ₹3.55

• Awareness Efficiency: Efficiently deliver 438,613 Video Plays and achieve 247,692 in Reach at a cost of only ₹6.09 per 1,000 people

Retail Jewelry Store Campaign to increase walk-ins/footfall

• 254 low-cost leads generated at an efficient ₹2.46 CPL.

• 46 customer conversations initiated at a controlled ₹18.40 CPC.

• 2.7M+ reach delivering 28,777 profile visits at a strong ₹1.09 CPV.

• High-volume engagement with 328,227 interactions at an impressive ₹0.02 CPE.

• 8,615 boosted engagements captured at just ₹0.03 CPE, maximizing ROI on minimal spend.

Website Sales Campaign for E-Commerce Brand

Reach, Budget & Cost Efficiency

• Total Reach: 1,13,000+ users

• Frequency Range: 1.2 – 3.5

• Cost per Purchase: ₹168 – ₹798

• Highest Reach: 64,590 (Sales ad set)

• Daily Budgets: ₹150 – ₹500 depending on ad set

• Strong Conversions:

  • Sales: 111 purchases

  • New Set: 29 purchases

  • Women Aud: 12 purchases

Traffic, CTR & Add-to-Cart Performance

• Total Link Clicks: 6,843

• Average CPC: ₹12.67

• Best CPC: ₹3.93 (New Aud_Women)

• CTR Range: 1.5% – 4.2%

• Total Add-to-Carts: 974

• Cost per Add-to-Cart: ₹89 avg

• Highest ATC Value: ₹26,27,194 (New Set)

Sales & Conversion Performance

• Overall Cost per Sale: ₹188

• Total Purchase Conversion Value: ₹29,13,752+

• Best Performer: “Sales” ad set — 323 sales @ ₹178 CPS

• High-Value Set: “New Set” — ₹20,46,473 conversion value

• Total Views: 2,04,252

• Instagram Profile Visits: 957

This portfolio website transformed my digital marketing career and showcased my skills effectively.

★★★★★